
Robotics developer Wootzano has announced yet another overseas partnership it says is worth millions of pounds, at the same time as a crowdfunding bid to raise £500,000.
The Tyneside-based maker of post-harvest, robotic packing systems, which was named Business of the Year at the 2024 North East Business Awards, has secured its latest partnership with Malaysian consultancy VCI Global in a bid to sell its technology into the country's agricultural market. Wootzano says the agreement is worth £30m and marks a "pivotal moment" in the company's international growth.
The deal will see Wootzano's flagship Avarai robot introduced to Malaysian customers. It is equipped with the firm's ground breaking electronic skin that helps the machine sense, pick and pack delicate produce with capabilities similar to a human.
Kuala Lumpur-based VCI Global is a diversified holding company with subsidiaries specialising in consulting, fintech, AI, robotics, and cybersecurity. Last year it listed on Nasdaq and is said to be an ideal partner for Wootzano thanks to its support for emerging technologies.
Atif Syed, CEO of Wootzano, said: "This partnership with VCI Global is a powerful endorsement of Wootzano’s vision to bring high-tech robotics to the forefront of agriculture. Avarai has the potential to revolutionise post-harvest processes, driving both efficiency and sustainability. We’re thrilled to play a role in Malaysia’s transition to advanced, tech-driven agriculture."
The Malaysian partnership follows a successful period establishing overseas partnerships for Wootzano, including in the US, Canada and Japan, and comes after the firm's move from County Durham to Tyneside earlier this year.
Mr Atif added: "Wootzano’s expansion into Malaysia, alongside our presence in Australia, Japan, the US, and Canada, marks a significant milestone in our mission to make Avarai accessible beyond high labour-cost regions. This breakthrough in Malaysia demonstrates that our technology is now viable and valuable in diverse markets, opening up tremendous potential across Southeast Asia, the Middle East, and South Asia. We are excited about this development, as it showcases the adaptability and global impact of Avarai in revolutionising the fresh produce industry worldwide."
Coinciding with news of the Malaysia agreement, Wootzano has launched a crowdfunding campaign via Crowdcube that is seeking £500,000 to fuel the scaling of its operations in the UK and the US. So far the firm has already raised more than £337,000 of that target from four investors.