In many markets outside North America, the Toyota Hilux has cemented itself as one of the most popular choices in the pickup segment. Over decades, it has earned a reputation for rugged reliability and versatility. However, even icons need a refresh, and the current generation is long due for an overhaul.

A camouflaged prototype that was caught testing in Thailand and the recent trademark of the Hilux Travo moniker suggest that the next-gen truck is near the final stages of development. According to the latest reports, the new Hilux is expected to debut in the second half of 2025.

The spy shots, shared by the Thai website Headlighmag, show a white pickup with camouflage covering the front and rear ends. The middle portion appears largely unchanged from the current-generation Hilux, retaining the existing structure, roof, doors, and greenhouse design. The pictured model features a dual-cab body style, but it’s reasonable to expect single-cab and chassis-cab variants to remain in the lineup.

The front end has been entirely revamped, showcasing a bolder appearance. The sleeker headlights appear to merge through a decorative strip, enhancing the more angular grille and the contoured side areas of the front bumper.

The fenders seem to have received a refresh, featuring plastic cladding that enhances their tough look. At the back, the truck showcases a newly designed bed, complete with sharp-edged taillights and built-in steps on the bumper, which contribute to both its appearance and practicality. Although specifics about the interior are limited, we expect a modernized cabin outfitted with premium materials, advanced technology, and overall enhancements in craftsmanship and design.

A Fresh Generation in Development

Toyota has been tight lipped about the debut of the next generation Hilux, but all signs point to a heavily updated model rather than a clean-sheet design. This aligns with the brand’s approach for the Camry sedan and the upcoming RAV4 SUV.

In the same context, the new Hilux is expected to ride on an upgraded version of its predecessor’s tried-and-true IMV ladder-frame platform rather than using the more modern TNGA-F architecture found in the Tacoma and the Land Cruiser.

Although the chassis remains largely unchanged, Toyota engineers are expected to enhance the suspension and steering configurations, leading to improved ride quality and handling performance. The possible adoption of electric power steering could also facilitate the integration of a more advanced ADAS package. Furthermore, the Hilux might see the addition of disc brakes on both front and rear axles throughout its range, further elevating the truck's modern features and capabilities.

As for powertrains, it’s likely the new Hilux will stick with the mild-hybrid 2.8-liter four-cylinder diesel already available in the outgoing model, alongside non-electrified gasoline and diesel options depending on the market. Additionally, Toyota has showcased prototypes with fully electric and hydrogen fuel-cell powertrains and has officially confirmed that a Hilux EV will go into production in Thailand by the end of 2025, most likely based on the next-generation model.

Title and Competitors

Another sign of things to come is the Hilux Travo trademark, which was filed on December 23, 2024, with Thailand’s Department of Intellectual Property (DIP). Naturally, this has stirred speculation among local media that the “Travo” name will serve as a suffix for the ninth-generation model in the region, following the example set by the eighth-gen Hilux Revo and the seventh-gen Hilux Vigo. However, in most other markets, the truck is simply known simply as the Hilux. No extra frills, just the truck people know and trust.

The current Hilux generation has been with us since 2015, staying relevant through a series of updates in 2017, 2020, and as recently as 2024. The latest revamp added a redesigned nose with a sculpted bumper and a modern grille, along with a mild-hybrid diesel, but the rest of the bodywork and the interior can’t hide the truck’s age, especially when compared to newer rivals.

Speaking of competitors, the Hilux is up against some serious heavyweights. The Ford Ranger, which debuted in 2021, is set to receive a mid-cycle update in 2025, keeping it fresh and highly competitive.

Other regional rivals include the Mitsubishi L200/Triton, Isuzu D-Max, Mazda BT-50, VW Amarok, the newly introduced Kia Tasman, and an ever-growing army of Chinese contenders like the GWM Cannon Ute and the BYD Shark. It’s clear that Toyota needs to bring its A-game with the next Hilux if it wants to maintain its spot at the top.