Here’s Why Honda Aims to Integrate AI into Your Vehicle

2025-04-09 20:58:59 By Elizabeth Johnson

AI was omnipresent at CES. For Honda, it's a vital component of the ambitious commitments surrounding the new 0 Series. But will it truly deliver?

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A woman drives along a bucolic coastal road at dawn in her Honda 0系列 Saloon, which then asks her if she wants to see a "beautiful view" somewhere. It knows her favorite color, the names of her friends, what kind of mood she's in and how to take care of her after she's had a bad day. 

If you drive a Honda right now, it doesn't do any of that. (Well, maybe the last one, if you're in a Civic Type R or something.) And you probably haven't ever thought that it should. But Honda—like much of the rest of the car industry—is banking on a future where you will want, and pay for, features powered by artificial intelligence that will totally redefine the experience of owning and operating a car. 

However, it's uncertain whether that's truly what people will desire from their vehicles in the years ahead, and whether it's even feasible to achieve. This remains a challenging question to answer. 

As expected amid its current boom, AI was everywhere at CES 2025. Home gadgets, powerful new processors and, yes, cars. Most of our collective experience with AI so far, if we have any, has probably been limited to using ChatGPT to cheat on term papers, sifting through an endless slop of fake images in our social media feeds and fretting for the day when it might take our jobs. But investors and the tech industry writ large are bullish about the ways AI might transform every way we work and live—including, yes, how we drive. 

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Image credit: Honda

03 Honda 0 Sedan interior

Honda wants in on this too. The 0 Series Saloon and SUV may have made waves for slick, wedge-like designs that boldly show the world that Honda is finally taking electric vehicles seriously. But this family of cars, which are headed to production in 2026, are more than just Honda's first modern from-the-ground-up EVs—they represent all the ways Honda wants to plant its flag on the "mobility" tech of the future. 

This undoubtedly refers to AI. But what does this imply for automobiles? For Honda, it signifies that AI will serve as the "driving force" that reveals many unique features of the 0 Series. 

A 'Personalized' Approach

"Our EVs will offer 'ultra-personal optimization' by thinking completely about the customer, and optimizing all details including precise control settings for vehicle dynamics," Honda electrification executive Katsushi Inoue said in his CES keynote speech. "Like a smartphone, various functions of 0 Series models will continue to advance even after the purchase. The more it is used, the more personalized it will become." 

The "like a smartphone" part is easy enough to understand. Right now, in the U.S. at least, very few cars truly get better over time with new features, with Tesla and Rivian leading the way. Most others have struggled deeply with over-the-air software downloads beyond navigation system updates and maybe bug fixes. But all of them want to get there because they think they can not only make their cars better that way but also charge for many different subscription services along the way.

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Image credit: Honda

Honda Facial Recognition AI

"With the utilization of AI and big data, the vehicle will learn the user’s preferences such as music, as well as the driver’s behaviors and tendencies while driving, and will make various suggestions," Honda said on the 0 Series website.

Now, the AI personal assistant that understands when you're having a crappy day like in the video above may sound like a tough sell in 2025—maybe people will want it, but maybe they won't. (We do have a loneliness epidemic all over nearly the whole world.) 

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Image credit: InsideEVs

Honda Intelligent Assistant

An Enhanced Charging Experience

But there is one more tangible area where Honda hopes AI will make the EV ownership experience much better: charging. Basically, it hopes to lean on AI to eliminate problems like routing to chargers that are offline, or too slow, or jam-packed with people or otherwise just not viable. Right now, any EV driver probably leans on a hodgepodge of apps like ABRP, PlugShare or Tesla's app to figure that out. In the future, a 0 Series Honda will sort all of that out for you.

"By incorporating [Amazon Web Services] generative AI and related technologies into Honda intelligent technology, and analyzing data obtained from the Honda 0系列 and the extensive charging network"—in this case, the Tesla Supercharger Network it's natively compatible with and the Ionna network Honda is part of—"we will provide a personalized charging experience for each individual in terms of finding charging facilities and simplifying payment," said Jay Joseph, American Honda's Vice President of Sustainability and Business Development.

Any improvements to public charging would definitely be appreciated. 

Self-Driving Technology

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Image credit: Honda

Honda Advanced Driver Assistance Systems (ADAS)

Arguably, getting a car to fully and safely drive itself will be AI's biggest party trick in the 0 Series. Tesla, of course, is leaning on AI too to make Full Self-Driving a reality (perhaps, as many critics say, to a fault.) But every automaker will need some degree of advanced artificial intelligence to really make command decisions on the road—especially the right ones. 

The 0 Series cars will aim to come with so-called Level 3 automated driving assistance, meaning a human driver can take his or her hands off the wheel and eyes off the road, while being ready to intervene if necessary. So far the only U.S. cars capable of true Level 3 driving are the Mercedes-Benz S-Class and EQS EV, but only in California and Nevada and only under very specific circumstances. (Perhaps pushed by Tesla CEO Elon Musk, the incoming Trump administration is seeking to modernize and federalize the rules around autonomous car testing.)

But Honda got there first in Japan with the Legend sedan in 2021, although that system was also limited to below-highway speeds and not especially impressive in practice. 

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Image credit: Honda

Honda 0系列 Sedan Experience

So where does AI come in? Supposedly, by learning about the many different edge cases and nuances involved with driving, just like a human can—except better, because there would be no point otherwise. Some examples Honda gave include "AI that can recognize and understand its surroundings on its own," including different types of trees along a road; turning left while avoiding bicyclists and motorcyclists in a crowded city; auto-braking when another vehicle cuts into the car's lane; and detecting and avoiding a piece of burst tire on the road. 

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Image credit: Honda

2005 Honda CR-V SUV interior

"The strength of our technology is that it can respond appropriately to irregular situations," said Steve Frey, the Vice President for Development Operations at Honda's North American development center. "Our AD was developed for every possible event to make it usable in traffic environments where 'anything can happen.'”

That's a big promise to make. It's the goal that countless automakers and tech companies alike are chasing, and to believe the 0 Series will be ready to fully achieve all of that when (and if) it goes on sale in 2026 would be to assume a lot. But the car will come with some potent hardware: a "system on a chip" (SoC) from Japanese tech company Renesas that's tailored specifically to this project.

Frey noted, "The truth is that a general-purpose SoC cannot fully harness the capabilities of AI software for the 0 Series. By fully leveraging the power of this ultra-high-performance SoC, we can integrate autonomous driving, dynamics, energy management, and additional functionalities onto a single chip." 

Is It Possible, And Are People Interested In This?

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Image credit: InsideEVs

Honda 0系列

These are significant commitments announced at CES, an event renowned for grand declarations. They signify a complete shift for Honda, evolving into a tech-oriented company that prioritizes automated driving and tailored app experiences over traditional high-performance engines. 

More recently, when "traditional" automakers and newcomers alike have tried this, the end result has been product delays or shipping incomplete cars—or often, both. It'd be hard to see an automaker with a blue-chip reputation for quality like Honda want to do the latter, so if it runs into issues, the former is more likely, especially as this is Honda's first real foray into the reinvention of the car that's happening right now. And what's more, the far-off promises of AI have, as I write this in 2025, stayed largely conceptual.

However, the 0 Series is expected to launch in the first half of 2026. In today's automotive landscape, a timeframe of a year to 18 months can feel like a decade. It won't be long before we find out what Honda has in store and how AI will factor into their plans. One thing we know for sure is that the competition for AI in vehicles is only beginning to heat up.

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What You Need to Budget for Ford's New $90,000 F-150 Platinum Plus

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I recently experienced an AI concept vehicle at CES 2025 that tracks all aspects of your being, even your emotions, and it honestly unsettled me.

Monitoring your heart rate, posture, and...grins? View pictures in App save up to 80% data. (Image source: Future) I never thought my car would track my smile, but that feature and lots of others could be coming to a vehicle near you in the not-too-distant feature. The LG Vision AI Mobility Concept here at CES 2025 uses a combination of sensors, cameras and AI to not only keep tabs on your health and stress, it gives you a driving report, complete with a score. LG's AI Vehicle Concept Gave Me the Creeps - YouTube View pictures in App save up to 80% data. Tune In As I entered the cockpit of this futuristic vehicle, it was clear that I was in for a cutting-edge experience. With the ability to select my route through eye tracking, I opted for the scenic path featuring beautiful mountains and the ocean in the distance. Once I began to drive, I realized that the steering wheel was monitoring my heart rate as well. Additionally, the LG Vision AI Mobility Concept monitors your stress levels in real-time (which can be quite stressful, right?), and it analyzes your posture, indicating whether you're distracted by creating a 3D skeleton model. At one moment, I feigned a phone call, holding my phone to my ear, and noticed a red alert appear in the lower right corner of the display. View pictures in App save up to 80% data. (Image source: Future) The LG technology is capable of detecting whether you're sitting in a standard position or too near the dashboard, as well as whether you're smoking, drinking, conversing, or even yawning. It might come off as a bit unsettling, but it certainly has the ability to recognize if your attention is elsewhere. What about your mood? I saw a small face in the center of the screen with the word Neutral written underneath it. I was curious about how to improve it, and I learned that if I smiled, it would change to happy. However, it’s not just any smile...it has to be genuine, I suppose. View pictures in App save up to 80% data. (Image source: Future) At the conclusion of the journey, the LG Vision AI Mobility Concept provides a comprehensive health assessment, including your heart rate, stress level, emotional well-being, and a driving performance score. For this particular demonstration, I received a score of 81 out of 100, attributed to the intentional distractions experienced throughout the ride. View pictures in App save up to 80% data. (Image source: Future) While it's unlikely that this technology will be integrated into cars this year, we may start to see some of these safety features implemented in vehicles over the next few years. I can easily envision AI assistants in cars gently nudging you to stay attentive or suggesting a coffee break if you appear to be getting sleepy. I'm really looking forward to what's ahead, but I can't help feeling a bit anxious too.

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2018 Toyota Sienna XLE Premium in Midnight Black Metallic, accommodating 7 passengers.

View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. CARFAX report shows one owner and a clean history. Presenting a sleek black 2018 Toyota Sienna XLE Premium, accommodating up to 7 passengers with front-wheel drive and powered by an 8-speed automatic transmission paired with a robust 3.5L V6 SMPI DOHC engine. This vehicle comes equipped with ABS brakes, Active Cruise Control, stylish alloy wheels, body-color bumpers, a compass, and Electronic Stability Control. Enjoy comfort with front dual-zone A/C, heated door mirrors, and heated front bucket seats. Additional features include illuminated entry, premium leather seat material, low tire pressure warning, power door mirrors, a power liftgate, a power moonroof, remote keyless entry, a roof rack (rails only), a spoiler, and traction control. The odometer reads 5,102 miles less than the market average! Fuel efficiency is rated at 19 MPG in the city and 27 MPG on the highway. Recognitions: * 2018 KBB.com Best Family Cars * 2018 KBB.com Best Resale Value Awards * 2018 KBB.com 10 Most Awarded Brands We appreciate you considering this stylish 2018 Toyota Sienna. Please note that the listed price might include incentives that are not applicable with Special APR offers. Additionally, all prices are exclusive of tax, tags, and a $599 processing fee. ABS brakes, Active Cruise Control, Alloy wheels, Bumpers: body-color, Compass, Electronic Stability Control, Front dual zone A/C, Heated door mirrors, Heated Front Bucket Seats, Heated front seats, Illuminated entry, Leather Seat Material, Low tire pressure warning, Power door mirrors, Power Liftgate, Power moonroof, Remote keyless entry, Roof rack: rails only, Spoiler, Traction control, ', 3rd row seats: split-bench, 4-Wheel Disc Brakes, 6 Speakers, A/V remote, Air Conditioning, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View mirror, Automatic temperature control, Axle Ratio: 3.003, Brake assist, CD player, Delay-off headlights, Door auto-latch, Driver door bin, Driver Easy Speak, Driver vanity mirror, Driver's Seat Mounted Armrest, Dual front impact airbags, Dual front side impact airbags, Dual-View Blu-Ray DVD Entertainment Center, Exterior Parking Camera Rear, Front Bucket Seats, Front fog lights, Front reading lights, Front wheel independent suspension, Fully automatic headlights, Garage door transmitter: HomeLink, Headphones, Knee airbag, Occupant sensing airbag, Outside temperature display, Overhead airbag, Overhead console, Panic alarm, Passenger door bin, Passenger seat mounted armrest, Passenger vanity mirror, Power driver seat, Power passenger seat, Power steering, Power windows, Radio data system, Radio: Entune 3.0 Premium Audio w/Navigation, Rear air conditioning, Rear anti-roll bar, Rear Corner/Back Clearance & Back Sonar, Rear Parking Sensors, Rear reading lights, Rear seat center armrest, Rear window defroster, Rear window wiper, Reclining 3rd row seat, Security system, Speed control, Speed-sensing steering, Split folding rear seat, Steering wheel mounted audio controls, Tachometer, Telescoping steering wheel, Tilt steering wheel, Trip computer, Variably intermittent wipers, Wheels: 17" x 7" 7-Spoke Machine-Finished Alloy, and Wireless Headphones.

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Hollister approves the return of the biker rally.

City council decides to bring back July 4 celebration tradition View pictures in App save up to 80% data. Motorcyclists gather in Hollister during a previous motorcycle rally. The Hollister Independence Rally is scheduled to make its comeback during the Fourth of July weekend, marking its first appearance in town since 2017. At the meeting on January 7, the city council reached a unanimous decision to approve and sanction the motorcycle rally scheduled for 2025 in downtown Hollister. City Manager David Mirrione is in talks with the promoter, Roadshows, Inc., to finalize a contract for organizing the event.  Mayor Roxanne Stephens expressed her enthusiasm following the council's decision, stating, “We’re thrilled to be moving closer to reviving our beloved Independence Rally tradition. Hollister is recognized globally for this event, and it’s clear that the majority of our residents are in favor of it. We’re optimistic about making this a reality for the community.” City officials estimate that hosting this year's Independence Rally will cost the municipality as much as $300,000. This expenditure is anticipated to deplete the city's budget, leaving insufficient funds to organize the traditional Fourth of July fireworks display.  Nevertheless, Stephens mentioned that the city is continuing to "look into alternative options to support the July 4 fireworks display" alongside the motorcycle rally.  City officials will keep the council informed in the upcoming months regarding contract discussions and various operational factors—such as safety—pertaining to the Independence Rally.  Since the city began officially sponsoring it in 1997, Hollister's annual Independence Day motorcycle rally in downtown has attracted significant numbers of bikers and onlookers during the summer holiday. The origins of the rally can be traced back over 70 years, beginning as a casual meet-up organized by the local biker community in Hollister.  Once a yearly tradition, the most recent official rally event occurred in 2017. Since then, a combination of financial issues and the Covid-19 pandemic has disrupted efforts to organize another rally.  In 2022, the residents of Hollister decisively supported Measure T, an advisory proposition that inquired whether they wished to see the Independence Rally return to the downtown area during the Fourth of July weekend. The measure received a strong endorsement, with 63% of voters in favor.  A large number of residents gathered at the council meeting on January 7 to voice their enthusiasm for the upcoming 2025 Independence Rally. Those from the community who addressed the council were unanimously in favor of the city endorsing the event.  Rally enthusiasts highlighted the event's clear economic benefits for local enterprises and emphasized the perks of maintaining a well-established tradition that attracts attendees from beyond Hollister.  Mike Corbin, the founder of Corbin Motorcycle Saddles located in Hollister, expressed his gratitude to the council for their consideration of hosting a rally in 2025.  Corbin remarked, "The previous motorcycle rallies in Hollister were all organized with a strong sense of cooperation."  Corbin and other analysts remarked that the city should not anticipate significant turnout for this year's rally, primarily due to the limited time available for organizing and advertising the event ahead of July 4. 

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2025 Mazda CX-70 3.3 Turbo S Premium 48t

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View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. View pictures in App save up to 80% data. Your new Mazda includes the Duncan Advantage package, featuring two free oil changes and tire rotations within the first year, a 10% discount on accessories, and three months of paintless dent repair services. Zircon Sand Metallic 2025 Mazda CX-70 3.3 Turbo S Premium AWD 8-Speed Automatic I6 Turbo ', 12 Speakers, Active Cruise Control, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming door mirrors, Auto-dimming Rear-View mirror, Automatic temperature control, Brake assist, Bumpers: body-color, Cargo Blocks, Compass, Driver vanity mirror, Dual front impact airbags, Dual front side impact airbags, E911 Automatic Emergency Notification, Electronic Stability Control, Emergency communication system: MAZDA CONNECT, Four wheel independent suspension, Front Bucket Seats, Front dual zone A/C, Front reading lights, Fully automatic headlights, Garage door transmitter: HomeLink, Heads-Up Display, Heated door mirrors, Heated front seats, Heated rear seats, Heated steering wheel, Heated/Ventilated Front Bucket Seats, Illuminated entry, Infotainment System Voice Command, Knee airbag, Leather Shift Knob, Leather steering wheel, Low tire pressure warning, Mazda Connected Services, Mazda Online Navigation, Memory seat, Nappa Leather Seat Trim, Navigation system: MAZDA CONNECT, Occupant sensing airbag, Outside temperature display, Overhead airbag, Pandora Internet Radio Integration, Passenger vanity mirror, Power door mirrors, Power driver seat, Power Liftgate, Power moonroof, Power passenger seat, Radio Broadcast Data System Program Information, Radio: AM/FM w/Bose Premium Audio Sound System, Rain sensing wipers, Rear air conditioning, Rear anti-roll bar, Rear seat center armrest, Rear window defroster, Remote keyless entry, SMS Text Msg Audio Delivery & Reply, Speed control, Speed-sensing steering, Split folding rear seat, Steering wheel memory, Tachometer, Telescoping steering wheel, Tilt steering wheel, Trip computer, Variably intermittent wipers, Ventilated front seats, Wheels: 21" x 9.5J Aluminum Alloy. 23/28 Miles Per Gallon (City/Highway) We appreciate you considering the stunning 2025 Mazda CX-70. Please note that the listed price may incorporate incentives that are not applicable with the Special APR offer. Additionally, all prices exclude taxes, tags, and a $599 processing fee. ', 12 Speakers, Active Cruise Control, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming door mirrors, Auto-dimming Rear-View mirror, Automatic temperature control, Brake assist, Bumpers: body-color, Cargo Blocks, Compass, Driver vanity mirror, Dual front impact airbags, Dual front side impact airbags, E911 Automatic Emergency Notification, Electronic Stability Control, Emergency communication system: MAZDA CONNECT, Four wheel independent suspension, Front Bucket Seats, Front dual zone A/C, Front reading lights, Fully automatic headlights, Garage door transmitter: HomeLink, Heads-Up Display, Heated door mirrors, Heated front seats, Heated rear seats, Heated steering wheel, Heated/Ventilated Front Bucket Seats, Illuminated entry, Infotainment System Voice Command, Knee airbag, Leather Shift Knob, Leather steering wheel, Low tire pressure warning, Mazda Connected Services, Mazda Online Navigation, Memory seat, Nappa Leather Seat Trim, Navigation system: MAZDA CONNECT, Occupant sensing airbag, Outside temperature display, Overhead airbag, Pandora Internet Radio Integration, Passenger vanity mirror, Power door mirrors, Power driver seat, Power Liftgate, Power moonroof, Power passenger seat, Radio Broadcast Data System Program Information, Radio: AM/FM w/Bose Premium Audio Sound System, Rain sensing wipers, Rear air conditioning, Rear anti-roll bar, Rear seat center armrest, Rear window defroster, Remote keyless entry, SMS Text Msg Audio Delivery & Reply, Speed control, Speed-sensing steering, Split folding rear seat, Steering wheel memory, Tachometer, Telescoping steering wheel, Tilt steering wheel, Trip computer, Variably intermittent Price includes: $1000 - Custome

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"Always reliable": Mechanics share their top tire brand choice. Is it Goodyear, Falken, or Yokohama?

"Honestly, the most disappointing major brand." View pictures in App save up to 80% data. Which tire brand is the top choice? With the New Year upon us, it might be the perfect time to swap out your old tires. But which brand should you opt for when making the replacement? The social media manager of Fort Wayne, Ind.-based Evans Toyota (@evanstoyota) decided to ask the dealership’s mechanics what their preferred brand was. And they had opinions. The video, posted by Evan back in August of 2024, currently has over 70,700 views and counting. What did the technicians mention? “The interviewer in the video poses the question, ‘Which tire brand do you prefer the most?’” The first mechanic picks the American-made Goodyear. “I like their Duratracs,” he explains. The second mechanic selects the Japanese brand Falken. The next mechanic opts for Goodyear once more, while the subsequent one goes with another Japanese brand, Yokohama. The fifth Evans employee opts for a dark horse choice: B.F Goodrich. Originally an American tire company, it was sold in 1990 to French tire giant Michelin. "He shares that his grandfather spent five decades working at B.F. Goodrich." In the end, the final mechanic interviewed chose Goodyear, significantly surpassing Evans' top choice for the best tire brand. However, do the specialists concur with their selection? The top brands Consumer Reports had a differing opinion from the Evans team, as none of the brands listed were included in their recommendations. According to Consumer Reports’ YouTube channel, Michelin and Continental were recognized as the top tire brands for the year 2025. Michelin's Defender 2 has been recognized as the top tire for cars and mid-sized SUVs, whereas the Terrain Contact H/T from German manufacturer Continental was awarded the title of best all-season tire for trucks. Tire Easy.com also gave first place to Michelin. However, it put Goodyear in second place. "Goodyear has established itself as a top tire brand, renowned for its exceptional grip and remarkably responsive handling," it states. Unfortunately, Cartalk was not as impressed. Like Consumer Reports, its calculated ratings found that Michelin and Continental were the first and second best, respectively. Yokohama secured the fourth position, closely followed by Goodyear, which ranked fifth. Torii Jackson, the social media creator at Evans Toyota, shared with the Daily Dot, “As a Toyota dealership, we enjoy sharing our insights and viewpoints with the public. We might stir the pot a bit, but that adds to the excitement. This video, along with several others, was created to showcase our unique personalities to our customers!” @evanstoyota What about yours? . . . . . #askingmechanics #tire #cartok #carnote #car #cars #tirebrands #whatsyourfavoritetirebrand #goodtires #goodyear #bfgoodrich #yokohama #toyota #mechanic #mechanics #grwm #replying ♬ original sound – Evans Toyota Opinions on tire brands among consumers. As expected, the audience watching the video had plenty of thoughts to share, and they voiced their opinions in the comments section. In my view, Cooper and Goodyear offer great value for the cost; I haven't experienced any issues with them so far," expressed Khaoscats (@khaoscats). A viewer commented succinctly, “The only correct answer is Yokohama.” Another person commented, "Goodyear tires are honestly the worst among the major brands; if you're not on a tight budget, stick with Michelin or Bridgestone." "Someone quipped, 'Goodyears are only good for one year!'" One viewer wholeheartedly supported the experts by saying, “I believe Michelin is the top tire brand in the automotive industry since Michelin tires provide a smooth ride on the road.” The Daily Dot also contacted Goodyear through its website to request a statement.

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