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Chrysler is celebrating a big milestone this month: 20 Years of Stow 'n Go seating! This seating and storage system was a huge deal at the time and still inspired storage solutions to this day. That isn't unexpected from Chrysler, though. Back in the 1980s, the automaker actually invented the minivan and brought it to market to help bring Chrysler back to profitability. You don't need a Hellcat-swapped Chrysler minivan to be cool, although that doesn't hurt either.
Chrysler
Chrysler, historically one of the "Big 3" automakers in the United States, is recognized for its luxurious sedans and robust muscle cars. After encountering financial challenges, the company joined forces with Fiat in 2014. Although its current offerings are more limited, Chrysler continues to represent a significant chapter in the story of American automotive heritage.
- Parent Corporation
- Stellantis
- Founded
- 1925
- Founder
- Walter Chrysler
- Headquarters
- Auburn Hills, Michigan
- Current CEO
- Christine Feuell
The Breakthrough of Stow 'N Go Seating
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Chrysler first introduced Stow ‘n Go Seating back in 2005 on the Town & Country minivan. This was at a time when the minivan received a little mid-cycle refresh, but the new seating system was actually a big deal. Stow ‘n Go Seating provided second and third-row seats that were folded down into underfloor compartments.
When the seats aren't folded, it also allows for tons of extra storage under the floor. This was a big deal for minivans at the time and was prominently featured in marketing materials for the Town & Country minivan.
Chrysler has sold more than 5 million minivans with Stow ‘n Go seating over the last 20 years. Now, it is introducing the 2025 Chrysler Pacifica Limited and 2025 Chrysler Voyager models at the 2025 Detroit Auto Show. Both the Chrysler Pacifica and Voyager have standard Stow 'n Go seating on some trim levels.
Chrysler Stow 'n Go Seating: A Statistical Overview:
- 2 rows of seats that fold flat (second and third row) with the Stow ‘n Go system
- 140+ cubic feet of interior space created by the Stow ‘n Go on the 2025 Chrysler Pacifica and 2025 Chrysler Voyager
- 243 different seating configurations for the gas-powered Chrysler Pacifica
- 5 million minivans sold with Stow ‘n Go seating since the debut of the 2005 model year
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The Journey of Stow 'N Go Continues into 2025
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Stow 'n Go seating is standard on a few models for 2025. The gas-powered 2025 Chrysler Pacifica Select and 2025 Chrysler Pacifica Limited get the feature, along with the 2025 Chrysler Voyager. The Chrysler Pacifica Plug-in Hybrid and gas-powered Pacifica Pinnacle models feature standard third-row Stow ‘n Go seating with removable second-row seats. These models add 140 cubic feet of storage space when the seats are stowed. Many SUVs use fold-flat seating for extra storage space, built on the Stow 'n Go premise that Chrysler created.
"The Chrysler brand is set to celebrate its 100th anniversary in 2025, a milestone that reflects a century of innovation fueled by years of excellence in design, technology, and performance."
Chris Feuell | Chief Executive Officer of the Chrysler Brand
While some may view it as a trivial addition, the development of this feature was a significant achievement. Chris Feuell, the CEO of the Chrysler brand, noted, “Stow ‘n Go seating is part of a long tradition of Chrysler innovations that enhance the lives of our customers.” The concept was crafted by a dedicated team of engineers and designers within Chrysler. This team wasn't just any ordinary group; they hailed from the brand that pioneered the minivan four decades ago.
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Celebrate! Jay Leno's Chrysler Concept Car Powered by Turbines is Back on the Road!
A groundbreaking initiative that marks the return of the space age-inspired automobile to the streets after many years.
The Creation of the Minivan by Chrysler
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Stellantis says that Chrysler started working on the minivan idea way back in the 1970s. In 1977, this group of designers devised the idea they dubbed the "magic wagon." That eventually evolved into the "minivan" name we know now. The team wanted the vehicle to be as comfortable as a station wagon but more spacious and versatile.
The minivan's interior could feature a flat floor by adopting a front-engine and front-wheel drive configuration. Key design aspects included a low floor for convenient loading and unloading, a sliding side door, and an expansive one-piece tailgate. The Dodge Caravan and Plymouth Voyager were introduced in 1983, achieving a strong performance in their inaugural year. Dodge and Plymouth managed to sell 210,000 units during their first full year, surpassing the break-even threshold of 155,000. This success played a crucial role in restoring Chrysler's profitability at that time.
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